CLIENT
Curricula Learning Centers.

SCOPE
Total rethink of the CLC brand. Name change, logo creation, develop branded collateral, create B2C and B2B marketing materials.

ROLE
Creative Conception and development through Production.

BACKGROUND
Curriculum-focused early childhood learning centers. CLC establishes childcare services within Universities(Northwestern, OHSU, Stanford) or business parks(Daimler, Clif Bar) or in multi-purpace city dwellings(New York, Chicago). CLC centers needed to distinguish themselves as a place for parents looking for a childcare center more inclined to a creative education.

Initial concepts were based around the Corvidae(crows, jays, magpies) family of birds for how communally focused and ingenious they are. We then expanded beyond to other bird groups as well. The connection to an animal species helps CLC create a distinct feel to their visual Identity while also building a solid metaphor for families to grasp.

The CLC (bird-face) logo sparked what became an holistic brand identity system based around; bright colors, circles, bold typography, duotoned photography, birds and circles. The brand easily integrates into everyday peripheral uses

Opus Creative partnered with Nike to develop a set of logos and style guide to establish the Nike Contracts internal brand identity.

Goals of the Partnership:
Update the Nike Contracts logo lockup. Create a new logo and identity for the Create The Play campaign. Establish new, modern color scheme for Nike Contracts. Create design elements leveraging new color scheme that can be used on other templates. Design elements can leverage existing Nike photography or standalone design.

The Make It Yours Intel NUC campaign

A re-introduction to the tech world was needed for Intels updated line-up of small form factor desktops and laptops.

Working with my CD – Lindy Gross – we devised a plan that would bring these devices together in a tidy campaign that works on a B2B level but also push to consumers when needed during distribution.

The challenge when introducing multiple devices into a saturated market is to be as concise as possible. Simplifying the message and have each device have its own story. For each NUC device we showed the user how to ”Make It Yours.” A movie lover’s Friday night. A gamer’s secret weapon. A remote worker’s wish. A studen’ts survival gear. A maker’s miracle.

We created multiple videos, presentations, print collateral, social awareness and infographics to help fill in the message to IT Professionals and End Consumers alike.

Art direction, brand Identity, and design for start-up ice cream shop located in Pike Place Market, Seattle. Shug's offers the usual ice cream fare, but what sets them apart are their adult concoctions; Beer floats and ice cream cocktails. The concept was to create a pre-war (1930’s) aesthetic but with a modern twist. I created a suite of logos, icons, an edible color scheme, store branding, and marketing materials

The exhaustive process of naming and branding the tech start-up branch of an old-school trucking OEM.

The RIVATA identity system was the culmination of open dialogue and a high degree of creative transparency with the client. We were on a short timeline and a there were a bunch of stakeholders opinions to deal with.

Background:

A start-up digital platform that connects the transportation industry with logistics data in real-time. The platform is installed on freight trailer wheels to collect data about the trailer.

Naming:

The final name was selected after an intensive and exhaustive process of research that informed creative intent. Combining River & Data, playing off of an idea of a datastream on steroids. The client landed on Rivata & IoTrans (Intelligence of Transportation), which we ended up using as a tagline.

Redesigned everything, except the logo, from the ground up for Champions Before and After Care.

Champions is the largest after-school provider in the country. Our research showed that bright colors, doodle wallpaper textures, and playful typography would create a visual language directed toward school-age kids and their parents. A more reserved typographic treatment and a subdued color palette, works to sell Champions to school administrators. Tons of deliverables were created, too many to list.

Typography / Consumer Facing:
Headlines - True North Two 3D Bold
Subheads - Brandon Grotesque Bold Italic
Body - Brandon Grotesque Regular

“Work Like A Boss” — Dell Latitude 9000
Creative Direction

Opus Creative & Dell Technologies

Dell B2B2C campaign promoting their high-end Latitude 9000 series of laptops. We focused on those go-getters that want to project themselves as a boss. The Work Like A Boss campaign created a channel directed to an audience who will pay more for comfort, performance, and style.

The visual language for the campaign was similar to high-end European cars (BMW, Audi, etc). By using close-up beauty shots of the Latitude 9000 series we pinpointed details that will get you to that next level.

CLIENT
Sensor Labs

SCOPE
logo design, brand establishment, marketing materials, collateral design, expo booth design

ROLE
Creative Conception through Production

KinderCare Education LLC was in need of updating their annual engagement survey. A brand was created along with a whole suite of marketing collateral. A photoshoot, website, emails, chalk drawings, large signage, desk drops, “House-Of-Cards” stackable card set, portable speakers, posters, t-shirts, and teaser video were all created to hype the 2 week window. Over 100,000 employees and parents chimed in and took the engagement survey.

The logo development for a burdgeoning electric propulsion arm of Consolidated Metco. Customized electric motors for use in wheel hubs on commercial vehicle and trailer wheel ends that would help propel the trucking industry.

After several rounds of back-and-forth between Opus and Conmet to name their new company the next step was to spark their story with a logo.

I Brainstormed hundreds of thumbnail sketches that focused on key elements are electricity, strength, power, movement and propulsion.

The future is still up in the for Voltric. Covid put a clamp down on moving forward with a full identity system.

Dell Unite is a software that improves collaboration and meeting productivity by transforming existing conference rooms into smart, secure and connected meeting spaces.

The original concept was to create a “Thomas Crown Affair” style video with multiple split screens with divergent environments to show simultaneous collaboration. It started out as a 2 minute video with a fifteen-second intro and then 3 thirty-second sections. That morphed into this behemoth of a motion graphic after rounds and rounds of feedback.

Each section is designed to tell the story of Dell Unite. How connecting with coworkers and clients in our hybrid/remote world would be fluid and worry-free.

The process of creating an engaging 3-minute informative video intended for creative employees of the largest sports retailer in the world.

The big brand came to Opus Creative to concept an informational video explaining why any creative needs to go through the Trademark, Copyright & Domain team before anything is sent for production. You might think that this would be easy, but at the time of development on around 60% of creative was seen by the Trademark Team.

The Opus Creative department, Geoff Cecil and myself, concepted ways of telling this story by using historical video and imagery. The goal was to make it as engaging as possible knowing that many viewers would watch without sound on. I was tasked with bringing the typography and graphic elements into a cohesive mix.

A Selection of Marketing Campaigns

From Channel Marketing (B2B2B) to app promotions to traditional types of ad campaigns. Through all of these, I was the lead visual creative and/or the full creative mind behind the concepts.

The WNBA is tough, intense, and fun to watch. To showcase this, I used high contrast b/w photography which gave the images a gritty feeling. The yellow foam finger points out why fans will enjoy Chicago Sky basketball. Deliverables included: digital ads, print ads, website direction, vehicle wraps, outdoor signage, mass transit signage, tchotchkes, videos, and guerrilla marketing.

A collection of books, posters, letterpress invites, magazines, educational curriculum, pamphlets, annual reports and other such multipage print layouts I’ve designed over the years.

These are mainly projects that aren’t part of any marketing campaign or brand identity system and are meant to stand alone.

If you would like to know more about any of these I’m always ready to talk about myself.

Opus Creative had the opportunity to update the PVS Graphics site. PVS' hand-crafted, gritty, workmanlike approach of the compnay stands out from the crowd. They are a smattering of artists, engineers and scientists and they wanted a website that spoke to their culture.

Creation and design for the KinderCare summer program. Connected with parents by creating a nostalgic approach to summer by incorporating simplified logos and warm photography. Working within the KinderCare brand guidelines, I simplified a color palette that would standout from other collateral.