The process of creating an engaging 3-minute informative video intended for creative employees of the largest sports retailer in the world.

The big brand came to Opus Creative to concept an informational video explaining why any creative needs to go through the Trademark, Copyright & Domain team before anything is sent for production. You might think that this would be easy, but at the time of development on around 60% of creative was seen by the Trademark Team.

The Opus Creative department, Geoff Cecil and myself, concepted ways of telling this story by using historical video and imagery. The goal was to make it as engaging as possible knowing that many viewers would watch without sound on. I was tasked with bringing the typography and graphic elements into a cohesive mix.