The exhaustive process of naming and branding the tech start-up branch of an old-school trucking OEM.

The RIVATA identity system was the culmination of open dialogue and a high degree of creative transparency with the client. We were on a short timeline and a there were a bunch of stakeholders opinions to deal with.

Background:

A start-up digital platform that connects the transportation industry with logistics data in real-time. The platform is installed on freight trailer wheels to collect data about the trailer.

Naming:

The final name was selected after an intensive and exhaustive process of research that informed creative intent. Combining River & Data, playing off of an idea of a datastream on steroids. The client landed on Rivata & IoTrans (Intelligence of Transportation), which we ended up using as a tagline.