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Functionally Formed

A Close Inspection of Sean Raders' Mental State

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Champions Visual Identity

Redesigned everything, except the logo, from the ground up for Champions Before and After Care.

Champions is the largest after-school provider in the country. Our research showed that bright colors, doodle wallpaper textures, and playful typography would create a visual language directed toward school-age kids and their parents. A more reserved typographic treatment and a subdued color palette, works to sell Champions to school administrators. Tons of deliverables were created, too many to list.

Typography / Consumer Facing:
Headlines - True North Two 3D Bold
Subheads - Brandon Grotesque Bold Italic
Body - Brandon Grotesque Regular

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textural element – swirls
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