Functionally Formed
A Close Inspection of Sean Raders' Mental State
How wonderful is that?
Intel Workstation Videos
Opus has worked with the Intel Workstation team for years and at the end of 2022 we put together 3 videos for Engineering, Arts & Entertaintment, and Data Science. I spent hours digging through stock footage that aligned with the three scripts, simultaneously figuring out how to connect each video visually with one another.
No Ordinary Workstation
Dell 5470 Precision
A simple B2B outreach to resellers from the Intel & Dell team. An infographic that latter was turned into a presentation and other communications.
Create. Crush. Cram. Connect.
Dell XPS App Videos
The Dell XPS team connected with Opus on a set of videos to be placed on the Dell XPS App that is downloaded after purchasing the laptop.
The goal was connecting to the younger users who Create, Crush, Cram, and Connect on the XPS. Hoping that by connecting with Gen Z’s at a young age, they would stay with Dell into their twenties and beyond. Opus held a 1-day video shoot with 4 models who fit the image well. My role during concept phase was establishing the typography and transitions.
Cobranded No Brand
HP & Intel Channel Marketing (B2B2B)
Channel marketing is complicated. Creating marketing materials for an ingredient brand(Intel) that pushes the product of a partner(HP) with a message directed to resellers (Best Buy, Radio Shack) to target IT professionals and sell the devices to small & medium businesses. My creative right-brain hurts.
Opus Creative worked with Intel to market their business solutions (Optane, Workstations, Small & Medium Business) with HP equipment. We formulated a color scheme that could work with both brands, but not be derivative from either.
Deliverables for the 3 campaigns included marketing and sales materials. Info graphics, banner ads, emails, large signage, small signage, sell sheets, battlecards, post cards, print ads, social media posts, and print ads.
Take A Toss At A Boss!
KinderCare Summer Party
This was a fun little internal campaign that Andy Young (this guy) and I teamed up on. Promoting the big summer party event held by KinderCare Education for the 500 or so employees around the Portland metro. We thought a good way to get more people at the event if they could take down their bosses in the dunk tank. A “spy” video was captured with the executives talking smack about the employees which was passed around a few weeks before the event.
Initially we wanted to print the posters on towels and place them around the building, but when we realized this could get a bit expensive I decided to show off some Photoshop skills that I had learned over the years.
